K-Beauty Trends

Korean bestseller trends perfectly aligned with Gen Z desires on TikTok

Sunscreen as Skincare

Sunscreen as Skincare

Daily skincare with hydration & glow

100M+ TikTok views
Skin Barrier & Calming

Skin Barrier & Calming

Centella, cica, heartleaf essentials

Search +38% YoY
Natural Formula

Natural Formula

Rice, ginseng, fermented extracts

52B+ TikTok views
Next-Gen Masks

Next-Gen Masks

Sheet = daily, Hydrogel = premium

50M+ TikTok views
Multi-Functional

Multi-Functional

Simplified routines, all-in-one balms

5B+ TikTok views