K-Beauty Trends
Korean bestseller trends perfectly aligned with Gen Z desires on TikTok

Sunscreen as Skincare
Daily skincare with hydration & glow
100M+ TikTok views
Skin Barrier & Calming
Centella, cica, heartleaf essentials
Search +38% YoY
Natural Formula
Rice, ginseng, fermented extracts
52B+ TikTok views
Next-Gen Masks
Sheet = daily, Hydrogel = premium
50M+ TikTok views
Multi-Functional
Simplified routines, all-in-one balms
5B+ TikTok views
Sunscreen as Skincare
Daily skincare with hydration & glow
100M+ TikTok views
Skin Barrier & Calming
Centella, cica, heartleaf essentials
Search +38% YoY
Natural Formula
Rice, ginseng, fermented extracts
52B+ TikTok views
Next-Gen Masks
Sheet = daily, Hydrogel = premium
50M+ TikTok views
Multi-Functional
Simplified routines, all-in-one balms
5B+ TikTok views